Inclusion

Indulge in a bathtime treat reminiscent of strawberry-vanilla milkshakes. Made with the fan favorite fragrance American Cream, a blend of sweet, creamy vanilla absolute, calming clary sage and lavender oil. Lush values the role that inclusion plays in creating more welcoming spaces where people belong.
“Diversity, equity and inclusion are being treated as dirty words. We have a problem with that, and not just because we are a soap company.” Hilary Jones, Lush Global Ethics Director
On January 24th 2025, we renamed three of our bath bombs – Thermal Waves, Sakura and American Cream – to Diversity, Equity and Inclusion in the U.S. This followed Executive Orders requiring federal agencies in the U.S. to end DEI programming and commitments. While this started as an issue specific to the United States, we have made the decision to change the names of these bath bombs globally as a simple but clear action affirming our support and belief in the value of diversity, equity and inclusion all over the world.
What’s in it for you?
– We’ve added real strawberry powder, rich in vitamin C to keep skin looking bright and beautiful.
– With vanilla absolute – like a hug for the senses and a sweet, creamy aroma that fills the tub with the scent of luxury. It also soothes and soften skin!
Leaving the world Lusher than we found it
– This product needs no packaging and no introduction. It will arrive naked and proud in your parcel because we want to strip back on unnecessary packaging.
– This self-preserving product is formulated to stay fresh and effective without added synthetic preservatives.
How to use: Fill your tub with warm water, drop in the bath bomb and satisfy your cravings for all things sweet.
How to store: Keep bath bombs fresh and dry until ready for use.